Q-Park announces a new strategy as a sustainable mobility partner

A new strategy formalises a long-standing evolution from a parking operator to a mobility partner for local authorities and mobility providers: We work together to create accessible and liveable cities.

For decades, Q-Park has provided infrastructure for parking solutions in seven Western European countries through commercial parking facilities. However, Q-Park is not just an operator of parking facilities; it also plays an active role in Europe’s mobility transition by advising municipalities on parking solutions as part of their mobility plans. This strategy has strengthened Q-Park’s position as an international mobility partner, and in recent years, we have increasingly been chosen as a partner by decision-makers in more than 300 cities in their work towards more sustainable mobility.

Efficient Traffic Flow

“As populations grow and the number of cars increases, the demand for parking solutions also rises,” says Alex Pedersen, Managing Director of Q-Park Denmark. “However, these solutions must contribute to a better urban environment, reduce congestion, and accommodate the increase in environmentally friendly vehicles. That is why every dialogue with municipalities and decision-makers is always based on ensuring a better urban environment and improved mobility for the benefit of both residents and visitors to the city. We help reduce search traffic by offering pre-booking of parking spaces and optimise car journeys through digital and physical wayfinding to parking facilities. We also provide electric vehicle charging,” concludes Alex Pedersen.

Mobility Hub – More Than Just a Parking Space

A central element in Q-Park’s strategy as a mobility partner is the Q-Park Mobility Hub. Q-Park Mobility Hubs integrate various functions and services, including parking, charging, booking, and shared mobility solutions.

Q-Park Mobility Hubs support one of the key pillars of the SMP strategy

In addition to traditional parking services, a Q-Park Mobility Hub connects travellers with mobility partners offering alternative ways to navigate the city – including public transport, car and bike rental services. Q-Park Mobility Hubs also provide charging stations for electric vehicles powered by wind energy.

Sustainable Mobility Partner in Denmark

The first two Mobility Hub facilities in Copenhagen will open in spring 2025, with Q-Park Nørreport and Vesterport facilities welcoming visitors with ‘Parking, Charging, Booking and Sharing’ – the four pillars of the Mobility Hub concept.

Q-Park PaSS

Q-Park Mobility Hubs are naturally connected to our digital platform, Q-Park PaSS (Parking as a Smart Service).

PaSS ensures a seamless parking experience with automatic number plate recognition and payment. With automatic number plate recognition, customers enjoy a smooth and straightforward payment process using a payment app such as EasyPark or the Q-Park app. Those who have booked and paid in advance can enter and exit effortlessly, as the barrier opens automatically.

About Q-Park

Q-Park is a leading operator and owner of parking infrastructure, managing commercial parking facilities in seven Western European countries. We operate parking facilities that we own, manage under concession agreements, or lease under long-term contracts from both public and private owners. We focus on purpose-built parking facilities in strategic locations.

We operate more than 3,600 parking facilities, comprising over 706,000 parking spaces in the Netherlands, Germany, France, Belgium, the United Kingdom, Ireland, and Denmark. Q-Park has multiple Mobility Hubs that provide access to various convenient mobility solutions. We support different mobility services, including last-mile solutions, electric vehicle charging, micromobility, and car-sharing services that enhance urban accessibility, sustainability, and quality of life.